+1 562 254 0859 · info@nassercompanyinc.com
Helping Food Brands Grow Into Leading Grocery Retailers
Nasser Company, Inc. delivers brokerage, distribution, merchandising and retail growth solutions across California and Texas.
Years of Expertise
Founded 1983
Annual Revenue
USD in Sales
Team Members
Dedicated Professionals
Coverage Regions
CA, TX & Beyond
Facility
Yorba Linda, CA
1983
Year Founded
Own Brand
Nasco Gourmet
Quality Food Products
Four Decades of Grocery Brokerage Excellence
Founded in 1983 by Burhan Nasser in Fullerton, California, Nasser Company, Inc. has grown from a regional food broker into one of the largest food brokerage operations in the Western United States — generating over $52 million in annual sales.
With nearly five decades of industry experience, our dedicated team of skilled sales professionals maintains the strongest retail relationships in Southern California, Northern California, Texas, and Arizona. We don't just represent brands — we manufacture our own line of quality food products under the Nasco Gourmet Foods label.
17,500 sq ft
Total Facility
8,000 sq ft
Warehouse Space
Walk-In Cooler
& Freezer Storage
Test Kitchen
Innovation Lab
Industries We Serve
From service deli to frozen foods — we represent the full spectrum of grocery categories across major retail chains.
Deli Products
Sliced meats, prepared foods, and premium deli selections for grocery service counters.
Bakery
Artisan breads, pastries, and fresh-baked goods from leading bakery manufacturers.
Cheese
Domestic and imported cheese varieties for retail, specialty, and foodservice channels.
Dairy
Full-line dairy products including milk, yogurt, butter, and cream for grocery retailers.
Frozen Foods
Premium frozen entrees, vegetables, snacks, and specialty items for frozen food aisles.
Specialty Foods
Gourmet, organic, and natural specialty items for health-conscious and premium shoppers.
Meat
Quality fresh and processed meat products for service deli and packaged meat departments.
Perishable Grocery
Full-range perishable grocery categories requiring cold chain management and rapid distribution.
Full-Service Brokerage
& Distribution
From first buyer meeting to ongoing store-level merchandising — we handle every step of your retail growth journey.
Full-service food brokerage representing leading food manufacturers with direct access to major grocery retail buyers across California and Texas. We negotiate placement, manage accounts, and drive sales velocity at the retail level.
Dedicated account managers maintain active relationships with grocery chain buyers, category managers, and store directors. We handle promotional planning, pricing strategy, and new item presentations to maximize shelf presence.
Leveraging our 8,000 sq ft warehouse, walk-in cooler, and freezer storage in Yorba Linda, we provide efficient product distribution with loading dock capabilities and cold chain integrity for perishable categories.
End-to-end supply chain consulting to streamline inventory flow, reduce transit times, and minimize out-of-stock events. We integrate with grocery portal systems and manage order fulfillment with precision.
Our field merchandising team monitors products on shelf weekly, ensures proper display execution, communicates in-store intelligence, and executes resets and new item placements at store level across our coverage territory.
Strategic development of national grocery accounts for food manufacturers looking to scale from regional to national distribution. We provide market entry strategy, buyer introductions, and launch support for major chain expansion.
Consultative business development services for food brands seeking to identify new retail opportunities, enter new geographic markets, and build sustainable retail distribution partnerships across our coverage network.
Comprehensive logistics management including carrier coordination, delivery scheduling, compliance documentation, and grocery retailer routing guide adherence to ensure smooth, on-time product delivery to distribution centers.
All services are custom-priced for your brand's specific needs and volume.
View All ServicesWestern U.S.
Distribution Network
One of the largest food brokerage networks in the Western United States — with direct retail relationships in every market we serve.
Southern California
Our home market. Deep relationships with major grocery chains throughout LA, Orange County, San Diego, and the Inland Empire. Headquarters in Yorba Linda, CA.
Key Retail Accounts
Northern California
Full coverage of the Bay Area, Sacramento Valley, and Central Valley markets with established buyer relationships at major Northern California grocery chains.
Key Retail Accounts
Texas
Growing Texas coverage spanning Dallas-Fort Worth, Houston, San Antonio, and Austin markets with distribution infrastructure supporting rapid market expansion.
Key Retail Accounts
Arizona
Arizona coverage supporting Phoenix metro and surrounding markets with distribution capabilities and established retail relationships.
Key Retail Accounts
Nationwide Expansion Capabilities
Beyond our core territories, we support national account expansion for brands ready to scale.
From First Call to
Full Retail Presence
Discovery Call
We begin with a comprehensive discovery call to understand your brand, product line, target retailers, and growth objectives. This sets the foundation for a customized strategy.
Product Assessment
Our team evaluates your products for retail readiness — packaging compliance, pricing structure, category fit, and competitive positioning within our active retail accounts.
Retail Strategy
We develop a targeted retail entry strategy identifying the right chains, categories, and timing for your product launch — backed by our direct buyer relationships.
Distribution Setup
We configure your supply chain, establish distribution channels, set up grocery portal accounts, and ensure your product is ready for retail distribution center delivery.
Launch Into Retail
Our sales team presents your product to retail buyers, secures authorizations, executes store-level placement, and monitors the initial launch performance closely.
Ongoing Growth Support
Post-launch, our merchandising team monitors shelf performance weekly, manages reorders, executes promotions, and continuously works to expand your retail footprint.
The Nasser Difference
“Our focus is simply to provide the best possible level of service, at a competitive price, in a professional and friendly environment.”
Integrity First
Burhan Nasser built this company on a single promise: maintain the highest standards of integrity in every business relationship. That commitment defines how we operate today.
40+ Years of Expertise
Nearly five decades of grocery brokerage knowledge means we understand retail dynamics, buyer psychology, and category management at a depth that newer brokers simply cannot match.
Direct Retail Relationships
Our team has cultivated decades-long relationships with grocery buyers, category managers, and store directors at major chains — relationships that open doors for your brand.
Own Brand Innovation
As manufacturers of our own Nasco Gourmet Foods line, we understand the challenges food brands face from the inside — giving us unique empathy and insight as your broker.
Store-Level Execution
Our field merchandising team visits stores weekly to verify display compliance, monitor competitive activity, and ensure your products are always shelf-ready and properly positioned.
Operational Excellence
From our 17,500 sq ft Yorba Linda facility with full cold chain capabilities to our grocery portal management expertise — we execute with precision at every operational level.
What Our Partners Say
Distribution
1,000+
Retail Product Placements
Across California, Texas, and Arizona retail chains
“Nasser Company opened doors for our brand that we couldn't have opened ourselves. Their buyer relationships and execution at store level are genuinely unmatched in Southern California.”
Marcus Chen
VP Sales, Pacific Deli Brands
“We went from zero shelf presence in California to placement in over 400 stores within 18 months. The Nasser team's knowledge of the grocery ecosystem is extraordinary.”
Sofia Ramirez
Founder, Artisan Cheese Collective
Satisfaction
100%
Client Satisfaction Pledge
“Our commitment to service excellence is unconditional.” — Burhan Nasser, CEO
Ready To Expand
Your Brand?
Join the food manufacturers and brands that have trusted Nasser Company to grow their retail presence across California, Texas, and beyond. Let's build your retail strategy together.
22720 Savi Ranch Pkwy · Yorba Linda, CA · Mon–Fri 8AM–5PM